Privacy Notice

Who We Are

Appzolutely (“we,” “us,” or “our”) develops and operates a suite of Shopify applications. This Privacy Notice explains how we collect, use, and protect information when you install and use our apps.

Our Commitment

We are committed to protecting merchant and customer privacy. Our apps are built in compliance with the Shopify API License and Terms of Use and Shopify’s Privacy Policy, including all mandatory data protection requirements for Shopify apps.

We never collect, store, or process personally identifiable information (PII).

Information We Access

When you install an Appzolutely app, we request only the Shopify API scopes necessary for the app to function. The specific scopes vary by app and are disclosed during installation. Our apps may access store data such as:

• Product and collection information
• Order and cart data (aggregated, non-identifiable)
• Theme and storefront settings
• Store configuration and preferences

We access this data solely to provide the features described in each app’s listing and never for purposes beyond the functionality you installed.

Analytics & Event Tracking

We use PostHog, a product analytics platform, to understand how merchants interact with our app dashboards and admin interfaces. This helps us improve usability and prioritize feature development.

What we track

• App feature usage (e.g., which settings are configured, which pages are visited within the app)
• Aggregated performance metrics (e.g., widget load times, conversion rates as percentages)
• App installation and uninstallation events
• Error events for debugging and reliability improvements

What we never track

• Customer names, email addresses, phone numbers, or any PII
• Payment or billing information
• Customer browsing behavior on your storefront
• IP addresses of your customers
• Any data that could identify an individual person

All PostHog events are anonymized and contain no personally identifiable information. Analytics data is used exclusively by Appzolutely for product improvement.

Data Storage & Retention

• App configuration data (your settings and preferences) is stored securely and retained for the duration of your app installation.
• Analytics data is retained in aggregated, anonymized form and cannot be linked to any individual.
• Upon uninstallation, we delete your store’s configuration data within 30 days in accordance with Shopify’s data protection requirements. Anonymized analytics data may be retained as it contains no identifiable information.

Data Sharing

We do not sell, rent, or trade any data. We share data only with:

• Shopify — as required by the platform to operate our apps
• PostHog — anonymized, non-PII event data for product analytics
• Infrastructure providers — strictly for hosting and operating our services (all bound by data processing agreements)

We do not share data with advertisers, data brokers, or any other third parties.

Shopify Data Protection

In compliance with Shopify’s requirements, we:

• Respond to data deletion requests (customer data request, customer erasure, and shop erasure webhooks) as mandated by Shopify’s API terms
• Access only the minimum API scopes required for app functionality
• Process store data solely for the purpose of delivering our app’s stated features
• Maintain appropriate security measures to protect all data in our custody

Security

We implement industry-standard security measures to protect data, including:

• Encrypted data transmission (TLS/HTTPS)
• Encrypted data at rest
• Access controls and authentication for all internal systems
• Regular security reviews and dependency audits

Cookies

Our apps do not place cookies on your customers’ browsers. Within the Shopify admin interface, we may use essential cookies or local storage strictly for app session management and user preferences.

Children’s Privacy

Our apps are business tools designed for Shopify merchants. We do not knowingly collect data from children under 16.

International Data Transfers

If data is processed outside your country of residence, we ensure appropriate safeguards are in place consistent with applicable data protection laws, including GDPR and CCPA where applicable.

Your Rights

Depending on your jurisdiction, you may have the right to:

• Access information we hold related to your store
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict certain processing activities
• Data portability

To exercise any of these rights, contact us using the details below.

Changes to This Notice

We may update this Privacy Notice from time to time. Material changes will be communicated through the Shopify admin interface or via the email associated with your Shopify account. Continued use of our apps after changes constitutes acceptance of the updated notice.

Contact Us

If you have questions about this Privacy Notice or our data practices, contact us at:

Appzolutely Email: support@appzolutely.com